Imagine you are deciding whether or not to purchase a digital textbook.

Which one of following features do you find most appealing?
Which one least appealing?
(1 of 4)
Most
Appealing
 Least
Appealing
Digital textbook InteractivityYou have the ability to annotate, highlight, use bookmarks, and do keyword searches within your digital textbook
Embedded “Smart Links”There are “Smart Links” included in the text of your digital textbook that connect to multimedia resources
Includes AdsAs a way to bring down the price, advertising is included in the digital textbook
Does Not Include AdsAdvertising is not included in the digital textbook
Access Method: OfflineYou would access the digital version of the textbook by downloading it and reading it offline
Ability to Purchase Individual ChaptersYou are able to purchase individual chapters of the digital textbook
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